Rooted in self-care, built for modern life
We live in a fast-paced world, one that often pulls us in every direction but inward. Our journey began with a simple belief, that self-care isn’t a luxury, it’s an essential part of a balanced, fulfilling life.
AYA's mission is simple: to create products that help people Relax, Restore, and Rejuvenate.
More than massage – a pathway to wellbeing
Massage and vibration therapy support everything from better circulation and flexibility to reduced stress and deeper sleep. Inspired by the idea of reconnecting with the mind, body and soul AYA was created to help you recover physically, restore balance, and rediscover a greater sense of inner calm.
Where tradition meets modern wellness
On their journeys East, founders Vicki and Bonny encountered traditional practices that had been used for centuries to cultivate peace, ease anxiety, and restore balance.
Inspired to share this wisdom more widely, they combined those ancient teachings with their own industry expertise to create AYA - modern tools designed to help relax, rejuvenate, and reconnect with themselves.
Massage goes mainstream
Once considered a luxury, massage is now recognised as an everyday essential - valued for improving sleep, easing stress, and supporting recovery. At AYA, we believe self-care should move with you, so our massagers are designed to be both portable and powerful: compact enough to slip into a bag, yet versatile enough to restore balance at home, at work, or on the go.
Introducing our Founders
Founded by former Lovehoney senior leaders Vicki Jackson and Bonny Hall, AYA blends the timeless design of traditional Eastern massage tools with modern technology. With decades of experience in product design, development and consumer insight, they’ve already helped bring intimate wellness into the mainstream and with AYA, they are now applying their expertise to create a new category of lifestyle-led self-care products.
